Metaphor
Using a metaphor, compare the benefit to customers with something that will help you visualize your product:
- Do you really have experience developing such sites? I don't want to check at every step.
– I understand your concerns, but skype database that is why you entrust us with creating a website, so as not to waste your own time. Let me assure you that we carry out the entire process ourselves, and you will receive progress reports. It’s like a turnkey repair – you set the task, and we give you the website exactly on time with the “repair” you wanted and with working “communications”.
The difference between metaphors and parallels is that it is advisable to use them when the client does not understand the topic well. This is more of an emotional than a rational involvement of the person.
Step 4: Ask if there are any questions left
After you have worked through the client's objections, do not forget to clarify whether all of his questions have been answered. This is simply necessary, because during the conversation the person could have thought about something else. Before moving the client to the conclusion of the deal, answer all questions, including additional ones.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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