Summer is actually the perfect opportunity to improve your content marketing. Don't let this valuable period slip through your fingers - use it to review, edit, and upgrade your marketing content in peace.
Today I'm sharing with you 6 inspiring tips on how to transform summer into a time of creativity.
1. REVIEW OF PAST WORK
Summer is the perfect time to review your past work and set new goals for the future. Think about what you want to achieve with your content marketing and how you’re going to get there. Do you want to increase the number of visitors to your website or get more subscribers to your newsletter? This will give you a clear idea of what you need to focus on.
The benefits of reviewing past work and setting new content marketing goals during the summer are as follows:
More time to analyze past work: Summer often brings a slightly more relaxed work atmosphere as many people take vacations. This means you can have more time to analyze past work and think about future goals, as there is usually less urgent operational work to do.
Seasonal trend changes: Summer is a great time to spot trends and changes in consumer behavior and adjust your marketing strategies accordingly. For example, you may notice that people are more interested in certain types of content or products. You can use this to improve your content strategy.
Reflection and Analysis: Reviewing your past work allows you to assess what worked and what didn’t, and to adjust your approach. Reflect on your achievements, successes, challenges, and lessons learned. Based on these findings, you can improve your marketing tactics and strategies and better focus on your future goals.
Clearly defined goals: Setting clear goals is key to guiding your marketing efforts. Do you want to increase the number of visitors to your website or get more subscribers to your newsletter? Summer is a great time to take the time to think about these goals and put them on your agenda. Clearly defined goals will help you focus on effective marketing strategies and actions.
Plan strategies to achieve your goals: Summer can be an ideal time to plan strategies that will lead to the achievement of your goals. Think about the different marketing approaches, tactics, and channels you can use to achieve your desired results. Planning ahead allows you to properly prepare for execution and take advantage of favorable opportunities that arise.
2. TAKE AN INVENTORY OF THE CONTENT
Check what you've created so far and how successful your content has been. Identify the most popular content and those that didn't achieve the expected results . Based on this, you can plan which content to upgrade or create new content that will be interesting to your audience.
Here are some steps to help you conduct a content inventory:
Review existing content: Start by analyzing all the content you’ve created so far. This includes articles, blog posts, videos, infographics, etc. Keep a list of the content you’ve created and note key features like title, description, publication date, etc.
Analyze content performance: Review performance data for each piece of content, such as views, visitors, social shares, comments, etc. Analyze which pieces of content have had the most success and determine why they were successful. Also, identify pieces of content that have not achieved the expected results. Think about the reasons why these pieces of content may be less successful, such as an inadequate content strategy, inadequate promotion, or content that is not engaging enough. This will help you identify areas where improvement is needed.
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Identify upgrades or new content: Based on your analysis of content popularity and the shortcomings of less successful content, identify which content you want to upgrade or create new content. Consider updating existing content with new information or adapting it to better target your audience. Also, based on the identified thematic gaps, create new content that will be interesting and relevant to your audience. This approach will keep your content marketing fresh and current.
Plan your execution: Once you’ve identified the content you want to upgrade or create, create an execution plan . Identify deadlines, responsibilities, resources, and marketing channels you’ll use to promote it. Also consider adjustments for seasonal trends or special events related to summer.
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3. CONDUCT KEYWORD RESEARCH
Keywords are crucial to successful marketing. Summer is a great time to conduct in-depth keyword research related to your industry. Find out what words and phrases people are searching for most often. This will help you create relevant content that will attract more visitors.
Here are some steps to help you conduct keyword research during the summer:
Identify key topics: Think about topics that are relevant to your industry. For example, if you are in the tourism industry, topics like “summer vacations,” “best beaches,” “outdoor activities in the summer,” etc.
Use keyword research tools: There are several keyword research tools available. These tools allow you to study what words and phrases people are searching for most often in relation to your chosen topics. Enter your keyword topics and examine search trends, search volume, etc.
Example tools: answerthepublic.com or Google keyword planner.
Analyze your competition: Review the websites of competitors in your industry and identify the keywords they use in their content. This analysis can give you insight into the most searched words and phrases in your industry.
Choose keywords for your target content: Based on your research, choose keywords that are relevant to your industry. Include these keywords in your titles, subheadings, meta descriptions, body paragraphs, etc. Be sure to use keywords naturally and organically so that you don't overload your content with keywords.
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4. CREATE A POSTING SCHEDULE
One of the key ingredients to successful content marketing is consistency. Summer can be a time when routines can be a bit more relaxed, but it’s important to still publish new content regularly. Create a posting schedule that includes dates and topics for your upcoming posts. This will help you stay consistent and keep your audience engaged.
Set a publishing frequency: Decide how often you want to publish new content. You can set this based on your capabilities, the volume of content, and the expectations of your audience. You can choose to publish weekly, bi-weekly, or monthly, depending on your capabilities and goals.
Identify Topics: Think about topics that are relevant to your industry and uk mobile phone database interesting to your audience during the summer. Plan a variety of topics that cover different aspects of your field to keep your audience interested.
Set your posting dates: Based on your chosen posting frequency, set your posting dates for the summer period. Consider seasonal trends, major events or holidays associated with the summer, and other relevant factors.
Schedule Topics: Schedule your chosen topics into your posting schedule. Try to achieve a balanced distribution of topics to ensure content diversity and adequate coverage of key areas of your industry.
Tools: Meta Business Suite for Facebook and Instagram , Linkedin schedule,...
Consider different content formats: Include different content formats in your publishing schedule, such as articles, blog posts, videos, infographics, etc. This will add variety and attract different types of audiences.
ATTENTION: You won't be able to do without video content in the future, so include it in your content strategy as soon as possible.
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Assign responsibilities: Assign people who are responsible for creating and publishing content. This includes writers, designers, editors, and other team members involved in content marketing.
Use content management tools : Use content management tools like calendars, project platforms, or post scheduling tools to help you track your posting schedule and manage your marketing efforts.
5. ATTEND EVENTS AND CONFERENCES
Summer is a busy time in your industry. Check to see if there are any content marketing events, conferences, or seminars happening in your area. Attending these events can provide you with valuable information, new connections, and inspiration for new content creation.
6. CHECK YOUR METRICS AND ANALYTICS
Tracking metrics and analytics is key to improving your content marketing. Summer is a great time to take stock of your results. See which channels and content are driving the best results, and adjust your marketing strategies based on these findings.
Web Traffic Analysis : Review your analytics data to see how many visitors you're driving to your website. See which channels are bringing you the most visitors. This will help you identify your most successful channels and focus your marketing efforts on those that are delivering the best results.
Audience Engagement Analysis : See how your audience is engaging with your content. Review metrics to see which content is generating the most interest and interaction from your audience. This will allow you to tailor future content to meet your audience’s interests.
Conversion Insights: See which content and marketing channels are most effective at driving conversions. This will allow you to adjust your strategies to increase your conversion rate.
Social Media Monitoring: Analyze your social media presence and activity. See which channels and content are driving the most engagement and interaction from your audience. Keep track of comments, shares, likes, and other engagement metrics. Adjust your social media presence and content strategies based on your findings.
Use analytics tools : Use analytics tools like Google Analytics (I hope you’ve already switched to GA4, the new analytics), Facebook Insights, LinkedIn Analytics, etc. to get more detailed information about your web traffic, audience engagement, and conversions. Analytics tools give you deeper insight into the effectiveness of your content marketing.
By following these six tips, you can turn summer into an incredibly productive time. Use this time to implement new ideas, identify trends, and analyze the success of your marketing efforts.
Dig deeper into what content performed best and learn from less successful attempts. Adjust strategies, refresh content, and focus on your target audience.
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