On any given day, roughly two-thirds of online consumers are waiting to buy a product as soon as it goes on sale .
This figure is sure to be even higher around Black Friday and Cyber Monday, which is why they offer discounts to appeal to the masses.
Step 3: Create a landing page specifically for BFCM
A dedicated landing page for your BFCM campaign could be a good investment. With a unique design and information about upcoming events, you can hype and excite current and potential customers.
On your dedicated landing page, you should feature the most important information about the deals and discounts you offer. Give away one or two super exciting details, but don't give too much away.
Step 4: Advertising
Your Black Friday ad campaign (as well as Cyber Monday) should be bahamas telegram database written and prepared at least a week in advance, and you should know how much you're spending and allocate your budget before running your ads.
BFCM advertising for online stores usually happens in email inboxes, on social media, and through paid Google ads. There are other ways to advertise (like radio and TV ads), but you have to set up your presence long before the discount actually goes live, which is why social media, search engines, and email marketing are key.
Attracting customers with ads and huge discounts is only part of the equation. If you want to succeed in the BFCM shopping marathon, you need to give your customers the best shopping experience possible. Providing an exciting and unique shopping experience is very difficult and very expensive. But it is absolutely doable if you are willing to go above and beyond your current standards for just a week or so.
Here are some tips to improve your online store shopping experience this Black Friday and Cyber Monday:
Ensure that load speeds do not slow down as traffic increases
When shopping online, you may encounter bugs and issues from time to time, but slow-loading, unresponsive, and broken web pages are likely to make you ignore discounts and promotions and walk away quickly.
Getting Ready for BFCM – Shopping & Convenience
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