How Dunkin' Donuts Makes Money

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Marketing and promotions

Dunkin' Donuts franchisees actively participate in local marketing efforts. While the company conducts national marketing campaigns, franchisees engage in localized advertising, community outreach, and promotions to increase customer traffic and awareness in their specific market.

Catering
Dunkin' Donuts also offers catering services for larger orders or events. Customers can place catering cambodia phone number data orders in advance and choose from a variety of menu options suitable for gatherings or meetings. The catering order can be picked up in-store or, in some cases, delivered to the designated location.

Dunkin' Donuts Revenue (2011-2020) - Dunkin' Donuts Business Model
Here are the main ways Dunkin' Donuts generates revenue:

Franchise costs
Dunkin' Donuts operates under a franchise business model, where individuals or groups (franchisees) pay an initial franchise fee to obtain the rights to own and operate a Dunkin' Donuts store. This fee gives franchisees access to the Dunkin' Donuts brand, trademarks, operating systems, and ongoing support.



Shopping activities
Product development
Supply chain management
Marketing and advertising
Employee training and development
Customer relationship management
Franchise management
Key Partners of Dunkin' Donuts
Dunkin' Donuts essential partners include.