This is because user-generated content

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2. User-generated content is the customer feedback that drives business sales like wildfire. Think about it: would you rather invest in automation software that has hundreds of five-star reviews on Capterra or a tool that your real friends keep raving about on LinkedIn? While both options have promise, you’re probably going to go with the latter.

User Content

Such as a post on LinkedIn, Instagram, TikTok, or Facebook, is more trustworthy. india consumer email list UGC can be shared in the form of customer video testimonials, product usage photos or reviews, success stories, testimonials in stories, and short videos.

User Content
You can add these materials to your platforms, as this format is considered a full and valid feedback. It is worth considering implementing a strategy to encourage such actions, which can encourage customers to be more active in sharing their experiences, as it strengthens trust in the brand.

User Content

3. Case studies and success stories — demonstrate the experience and expertise of your business or personal brand. Create a separate “Case studies” section on your website and update it regularly. Here’s an example of how we did it.