Case Studies of 4C Analysis in Marketing

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We have carefully selected three corporate examples of 4C analysis in marketing .

We'll explain in detail how it's done, so be sure to check it out.

1. Sapporo Beer Whiteberg
Sapporo Beer's third beer, Whiteberg, is characterized by its Belgian beer flavor and refreshing aroma.

Let's do a 4C analysis to see Whiteberg's strengths and uniqueness.

Customer Value: Enjoy the authentic taste of Belgian beer easily
Cost: A little more expensive than similarly priced happoshu, but a good value for Belgian beer lovers.
Convenience: Sales were mainly conducted overseas chinese in canada data online, enhancing customer convenience.
Communication: The copy, "Now, to the pinnacle of richness," clearly positioned the product as a new rich genre.
The biggest point is not only the deep digging into customer value and skillful pricing, but also the clear positioning with the slogan "Come to the pinnacle of richness . "

2. Saishunkan Pharmaceutical Co., Ltd. - Domohorn Wrinkle
Since its release in 1974, Saishunkan Pharmaceutical's "Domohorn Wrinkle" has been popular as a basic cosmetic product for mature skin.

The strengths of the 4C analysis are as follows:

Customer Value: We focus on bringing out the natural power of your skin and develop timeless products.
Cost: The price is high, but about 90% of customers make repeat purchases, so it is set to be worth the price.
Convenience: Although the company mainly sells its products online, it also organizes tours of its manufacturing facilities to help customers better understand the brand.
Communication: They use influencer marketing to focus on communicating the true value of the brand.
A key point is that they also organize tours of the manufacturing site, which shows their desire to help people understand the brand better .

In fact, it has been a successful strategy, as it has maintained an unwavering popularity since its release in 1974.

3. Suntory Iyemon Tokucha
Suntory's "Iyemon Tokucha" is a green tea drink designated as a food for specified health uses (FOSHU) that is effective in reducing body fat.

By conducting a 4C analysis, the following points become apparent:

Customer Value: Supporting healthy lifestyle habits
Cost: The product is priced at the same level as regular green tea drinks, providing the value of a FOSHU beverage at an affordable price.
Convenience: Although retail stores are the main sales channel, the company also holds health seminars and other events to expand contact with customers.
Communication: The packaging prominently highlights the product's effectiveness in reducing body fat, and the communication is focused on the growing health consciousness.