Targeted Service: Use Purchase Data

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Data is essential information to ensure that entrepreneurs have access to direction in their business. It reveals all the information about what really works and what are the best ways to please new and traditional customers.

We dare say that a businessman who does not value data does skype database not understand everything he may be missing. In this regard, it is enough to think that all the actions we take and all the strategies we follow have effects. These effects are measured in numbers. Those who do not look at the numbers lose information.

Given that data is a map, like Waze, that shows the paths to follow, it is essential to use it as a strategy to provide targeted service in your store. But do you know what targeted service is and how to use it in your store to your advantage? Follow along.

Happy reading!

WHAT IS TARGETED SERVICE?
In short, targeted customer service focuses on offering products and services according to the consumer’s needs and preferences. For targeted customer service to be successful, it is essential to collect data such as purchase history, browsing behavior and preferences.

Since this is a growing trend when it comes to customer service, it is important to create actions for this data collection. Conduct surveys, registration forms, data analysis tools, among others, among your customers.

Additionally, it is important to empower customer service and sales agents to use data responsibly and provide personalized and effective service. This can be done through training, workshops, and other professional development programs.

HOW TO USE DATA TO PROVIDE TARGETED SERVICE?
Of course, there are different types of data that can vary from business to business. However, when we work directly with the public, as in the case of retail, we have access to direct customer data that can be useful.

In other words, every time a customer completes a purchase in your store, you automatically have access to new information about them. However, what you may not have realized yet is that this information can be extremely valuable for making other sales with that customer or other new ones.

To do this, you can look for patterns, for example, by analyzing gender, age, preferences, shopping styles, payment methods, among other countless pieces of information present in the registry. And these can help you define which audience is best for you and, within that, you can create marketing campaigns to attract them.

This is just one point. On the financial side, you can access the average ticket and credit score. Points that are essential for selling through credit.

WHAT DATA CAN YOU USE TO YOUR ADVANTAGE IN SALES?
Typically, stores are a type of business that guarantees a series of information when selling their products. Discover the most interesting ones:

1. PURCHASE HISTORY
Using purchase history or preference data can be useful for recommending products or services that may be of interest to a customer. For example, an agent can see that a customer has recently purchased a product and can recommend related products or products with similar features. Personalizing service at this level can create greater chances of customer satisfaction, loyalty and increased sales.

2. DEMOGRAPHIC DATA
This is the data that is usually present in registrations, including gender, region, age and interests. These are important points in the example we mentioned in the previous topic, which is to define who your target audience is and what strategies you can use to attract them , from content creation to traffic strategies. Very important points for attracting new customers.