What is the best way to showcase your product or service?

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Step 6: Put Your Solution into Action
A sales demo is meant to showcase your product or service in action. Whether you're presenting virtually or in person, Barnabe suggests screen sharing as a great way to showcase your solution.

"Use screen sharing during your demo to introduce your product to your audience. They can follow you in real time and see exactly how your product can benefit them. You can also prepare videos in advance and upload them during your product demo or add slides and other media. Take any opportunity to clearly define how your product will help your audience," he explains.

Be sure to clean and disable the following in your shared viewing environment:
Unrelated or personal apps and icons on your screens.
Programs or web pages that you will not use during your demo.
Audio and on-screen notifications for instant messaging or email communications.

Having a moderator on hand is a great way to answer questions during the demo. A support representative can sit in the webinar room and provide useful links to your help documentation during the webinar. At the end of the demo, you founder email list can answer these questions in greater detail, showing your audience exactly what you mean by screen sharing.
7. Can you anticipate certain questions?
​Step 7: Be prepared to answer unavoidable questions
The better prepared you are to provide quick and helpful answers, the more likely you are to establish trust with your audience.

Customize your landing pages to include forms that collect key information from potential customers. You can then tailor your demo to match this information.

You may also want to check with other members of your sales team to find out what questions new leads and prospects are typically asking them.

A common question to expect is, "How much does your product or solution cost?" You will need to decide in advance if you are prepared to talk about the price or if you will offer to provide a detailed selling proposition after the demo.

If you decide to answer questions about the price it is suggested:
Put your price in context by emphasizing the value your solution represents in terms of cost savings or increased revenue.
Be prepared to set the ROI (return on investment) that a specific lead can expect.
Exceed expectations by "pinning" your price to a higher number: Enter higher-priced options first, for example, and then reduce the cost of the solution that best fits a particular customer