The Top 10 Trends in the Video Production Industry
The Video Production Industry
Videos are a crucial element of successful marketing strategies. Not only is this medium relevant and engaging to the majority of audiences online, but social media platforms are actively seeking and promoting video content. Businesses are also building long-term relationships with videographers and in some cases, building their own in-house studios.
The world’s second biggest search engine, YouTube, is, in fact, a video sharing platform. Additionally, video has become a factor in how search engines rank content. In other words, videos are must-have that continue to dominate.
With so many videos online, you’ve got to ensure yours stands out and resonates with your audience. There are so many elements involved in this creative form of storytelling, and with improvements in technology, creating good content to showcase an element of your brand simply isn’t enough anymore. People rely on video for each stage of the marketing funnel, and they’re being served this content from multiple platforms and angles.
Here’s a look at the trends to jump on to make sure you stay ahead of the curve with your videos. You’ll notice that these trends lead on from each other, marking an interconnected and overall shift for this content, meaning your business can build and grow simultaneously with videos.
Top 10 Video Trends
Mobile-first
The majority of videos are. As such, video content is being developed to specifically suit these hand-held smartphones. This is also what the majority of video advertising budgets are being poured into. It allows for specific targeting and can be highly effective, especially via social media. The extent of this is expressed by the popularity and normalcy of vertical videos, which were once a rookie taboo. Websites that have videos on their landing pages are also known to increase conversion rates.
Exceptional Quality
With all of the advances in technology, it goes online russian phone number without saying that quality is paramount. Brands should be producing 4K (or higher) video content where possible, which you can do using the right equipment. These are ultra high definition videos that produce clarity and quality pictures - in other words, it's better than HD. Audiences have become accustomed to this standard of quality from what they see on bigger screens, so brands that match this level will invariably stand out.
Multidimensionality
When we say multidimensional, we’re talking about videos being created for different channels and purposes. Viewers expect to see video formats across platforms and formats, each which have their own structure and quality expectations attached to them. Marketers are having to take footage and make it work for them by packaging it in different ways as a means of maintaining integrated marketing communication, yet still being relevant and engaging across their various channels. In short, finding creative and unique ways to share one piece of content. For example, shooting video content about a new product which you then shoot and share on TikTok, Instagram (Stories and Reels), and Facebook. Each video clip will need to have its own twist, without confusing or boring your audience, which will also help boost your content on each platform respectively.
All for Social Media
Videos reign supreme on social media - a fact that proves itself over and over again. Following on from the above, developing specific content for each platform is a necessity. But more than this, marketers are having to build their online communities across multiple channels. Content needs to tap into various stages of the customer journey. Many marketers are also encouraging users to share their user generated content in video form. It appeals to social media users and encourages people to advocate for your brand while creating content.