In times of recession, digital marketing can help you recover

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Digital Marketing , Posts About Digital Marketing , Posts About Social Media and Networks , Posts About Online Advertising
We are living in a unique time in our lives! The health of people from different continents has been the focus of the media in recent weeks and has caused rumors of economic crisis and instability in different sectors. Financial experts have been studying ways to predict how much the pandemic could affect companies.

Cloudiness and uncertainty are directly affecting the decision-making of managers, who, for fear of reduced revenue, are reducing their company's spending in different areas, including investment in digital marketing and advertising .

What investment is needed in digital marketing during times of recession?
However, according to an article recently published in Forbes , market research indicates that reducing investment in digital marketing and advertising can be a dangerous path.

Data analyzed during the 2008 economic crisis indicate that the rcs database in investment during that period of 27% in newspaper advertising, 22% on radio, 18% in magazines, 11% in Offline Media, 5% on television and 2% online was not the best decision, since companies that maintained and even increased their budget for digital marketing and advertising had increased sales and greater market share during and after the recession.

Digital Advertising and Marketing Strategies Used in 2008
Technology was an area that continued to make progress even during the 2008 crisis. Amazon innovated with Kindle products, which helped increase its market share, for example. In addition, after the economy improved, the company, for the first time in the market, sold more e-books than printed books. This allowed Amazon to build an image of pioneering by offering its target audience an alternative of quality products at a low cost.

Digital Advertising and Marketing Strategies Being Used in 2020
Another strategy used in digital marketing and advertising is to create opportunities for consumers to do good business. Some companies offer discounts and special promotions to maintain or even increase sales. In addition, offering support and organizing actions for small producers are essential measures to prevent the economy from collapsing.

Together with other companies, Chef's Club and Ifood are offering customers the option to pay up to 50% less on coupons to be used at local restaurants. It's a great strategy to keep consumption active, with sales and market relevance.

Digital advertising and marketing strategies being used for Fizzing 360° clients
We are always aware of the best strategies for our clients, which is why we have created actions to help during this difficult and uncertain time that the world is going through. Digital marketing cases in the food and e-commerce sector, such as O Galeto Grill, CompreOn and Natural Fit, are some examples. We are committed to directing sales towards delivery and online purchases, offering attractive prices to consumers, in addition to guiding the brand's positioning in relation to the concern for collective safety and well-being.

With this, we help you reposition yourself in the market, gaining more space for a new product and/or service. In addition, we maintain the production and dissemination of relevant content, which helps to preserve and even increase engagement in digital media, strengthening the relationship with your customers.