Several key components of an omnichannel strategy

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It is important to plan and track KPIs and benchmarks
It is important to plan and track KPIs and benchmarks

An omnichannel approach requires clear planning and constant monitoring of key netherlands consumer email list performance indicators (KPIs). Setting benchmarks allows us to assess how successful the strategy is, helps us compare results with competitors or other countries, and determines where we are on our path.



Servier Ukraine has identified several main components of the omnichannel strategy, which the team is actively working on:

Strategy – defining the goals we aim to achieve and the reasons why an omnichannel approach is necessary.
Target audience and goals – formulating clear goals for each customer segment.
Content and communication channels – developing appropriate messages and choosing optimal channels for communication with different clients.
Customer journey – creating a thoughtful customer journey that combines different channels to provide a comprehensive approach to engagement.
KPI monitoring is the constant tracking of key indicators to assess the effectiveness of the strategy and achieve the set goals.
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