Exciting. Your real estate newsletter emails don’t always have to be about your new blog posts, community news, or market statistics. Come up with ways to inspire and engage your readers. The best ways to do this include: Asking your subscribers for their advice on something (including surveys) Creating contests and giving away gifts Organizing events Creating content about a favorite new recipe or your travel experience Send a personalized message Celebrate a holiday or birthday with a personalized video email from Zillow.
Source: ReallyGoodEmails This celebratory twitter data email from Zillow creates a fun atmosphere that will make you want to read the full message and share it with your friends. They successfully used visual elements like confetti, trophies and badges – all of which make you feel good. Get creative with color. The purpose of color is to draw attention to your message. Bright colors are eye-catching, but that doesn’t mean your email templates should use every color of the rainbow.
Simplicity is key – you can achieve a good color blocking effect even if you use two or three colors as the basis of your message. Newsletter example from OpenAgent. Newsletter example from OpenAgent. Source: ReallyGoodEmails This email newsletter from OpenAgent uses a great combination of green, black, and lots of white space to enhance readability. The visuals were also carefully edited to create a good color balance with the rest of the email.