To summarize: Optimization and shaping brand perception

[sumaiyakhatun26]

Creative testing results

This data shows that when you have a clear brand positioning and you tap into a customer need, even the simplest ads can be effective. For example, the phrase “A digital bank just for you” first appeared in the campaign, and later we created the ad “Your digital bank” . Three months after the campaign, when we measured brand perception parameters, the second most popular description was “this is the bank that is right for me” – that is, a bank that meets my needs. While different banks’ products may be similar, the ability to combine performance with creative and then use that creative to increase brand awareness is key.


At the optimization stage, we helped to form a certain perception of the brand, which in turn improved performance indicators. During the optimization process, we selected messages poland customer email list that performed well on social networks, and also evaluated the profitability of customers who registered with these messages. We took into account the profitability of customers 2-5 months after registration. Combining these two parameters - the effectiveness of messages in performance and customer profitability , we added these messages to outreach campaigns that contribute to branding and increase awareness of "Neobank".

We observed that reaching over 1.5-2 million unique users per month increased performance actions by 10-11% , while maintaining the same performance budget. This indicates a direct correlation between reach and performance, provided that optimized messaging is used. First, we identified effective messages in performance, validated them through strategic research, and then included them in reach campaigns.