When you share video content, it is important to keep track of its performance. These metrics can provide you with helpful insights to help improve your marketing strategies and relating to your audiences viewing habits and preferences.
13. Advertising
Videos are great for advertising purposes since they are highly engaging. These can be shared across social media platforms in order to increase your exposure in the medium that is preferred by audiences.
14. Sharing user generated content (UGC)
Instead of simply reposting UGC, you can get creative with it using video content. This is a great way to feature posts as a collection, meaning you reap the rewards of sharing UGC, without overwhelming your followers with reposts.
15. Behind-the-scenes snippets
People love to see the essence of your brand. Sharing behind the scenes looks can let them in on insider exclusives. This can help in building trust in your brand, as well as building anticipation for launches and releases.
16. Demonstrations
Many people prefer to watch videos saudi arabia email list instead of reading manuals to learn how to operate a product. This is also helpful for your employees, as a quick video on how to perform a task or action can save time and present a quick solution to follow.
17. Updates
Whenever your business has a news or an update to share, consider using a video to deliver the message. It can be a quick and fun way to get the necessary information across.
18. Question and answer sessions
Anytime you need to do a Q&A, you can use videos to make it more interactive and personable. These can be fun for audiences to watch and learn, and likewise for new employees to learn more about your business.
19. Ephemeral content
Ephemeral content is a fancy way of saying content marketing via posts to your Story which has a short lifespan for marketing. This is a great way to keep audiences engaged and reminded of your brand.
20. Testimonials
Getting testimonials, whether its from previous employees or your customers is a valuable asset for businesses to have. Getting this in video form is a great way to share this with others too.
21. Company culture