Unfortunately, this strategy didn’t produce the desired results in the first month. It was only after relaunching creatives that were focused on specific products (cards, terms, cashbacks, credit limits, grace periods) that we started getting leads. The problem was that the emotionally-charged creatives didn’t drive users to convert in the initial stages.
2. Creative strategies. If your goal is conversion, focus on direct selling saudi arabia consumer email list in your creatives. If your goal is engagement, focus on encouraging users to take action. If you are working on brand image, separate yourself from aggressive selling and focus on telling your story.
3. Analysis and alignment. Make sure your creatives align with the stages of the sales funnel. Analyze your competitors to understand their focus and see if your approach is similar or different.
Creative funnel fit
Creative funnel fit
It is important that creatives are clearly tailored to the stages of the sales funnel and meet your strategic goal.
Ask yourself: Is your communication clearly communicating your purpose?
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