How to present thought leadership content to the world?

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Here, we're considering the look and feel of thought leadership content pieces: their layout, title, and everything else that works to make the experience more interesting.

Design
If you have an amazing blog design that's perfect for your message, great, but don't stop there.

Thought leadership content should have custom visuals that are valuable and help senegal consumer mobile number list highlight important concepts and information. It should also have interaction points, such as quick polls, calculators, and infographics that are able to engage the reader.

When we think about larger campaigns, such as a report, we can go even further, creating a special identity for it, which is used in each content (blog, social networks, email).

A good example is what Microsoft is doing on its “stories” page, where there are different visuals and audios and everything is personalized, they even flirt with a couple of interactions. Check it out here .


Securities
Titles should be creative, unique and provoke emotions, we must go beyond SEO titles, so revolutionize your titles, at least the H1 ones!

Think about your company's brand and add some distinctive assets to it. For us, rock is vital to our culture, so adding subtle elements of rock music can be a good way to draw attention and cause us to be associated with a nice and innovative idea . Knowing how to create creative, interesting and direct titles is essential.

How to promote your thought leadership content?
As we showed in the introduction, promotion is essential for thought leadership content. We also know that a well-performing promotion campaign depends largely on planning, time and budget.

promote it using paid channels if it makes sense for the content and for your business.
You can also invest in partnerships to expand that promotion.