Data is definitely the greatest ally of creativity. We can't be creative if we don't have the data that will create a reference for the situations we are dealing with.
Monitor the results of your campaigns, stay up to date with the country's main surveys on radio consumption, how your competitors invest in radio...
All of these tips we've given you are questions that generate data, and this data is what should really be your compass for the results you want to get with this media.
5- Radio is human!
Radio is very human because we listen to the most emblematic figure of radio philippines phone lookup the radio host! The radio host is responsible for livening up the programming, bringing information, opinions... and making us feel like we are part of that conversation. This immersion of radio is what makes the media create an immediate action from your lead!
People who listen to the radio like music, like to laugh, like to be informed, and like to get involved with the program, request a song, ask a question… What is your ad humanizing? Is the action of your ad clear? Is your communication human? Does your ad convey any feelings? Does it arouse any desire?
None of this is any use if you don't monitor your spots!
Now you know the importance of creativity in your radio ad, but do you know if your spot is actually being played on the radio? Are you going to have the radio on all day to hear if your ad is being played on the radio or not?
We save you this work through the Audiency platform. Due to various logistical situations that occur on radio stations, you may be paying for an insertion that is not being played.
Your company may be conveying a powerful message in a highly converting medium, but if it is not being conveyed correctly, your message will not impact your potential customer and you will lose money.
So, as a data-driven company, we believe we can change the way advertisers invest in radio, through logistics, with more assertiveness and transparency between broadcasters and advertisers.
So, together with our actions, we were able to improve the relationship between the two through a media checking platform.
Audiency serves companies all over Brazil, from small to large. Our success stories include large credit unions , supermarket chains , and we even monitor radio campaigns for the 2022 elections.
Do you already have an active radio campaign or would you like to measure a past radio campaign? Speak to one of our consultants for a free assessment of your radio media campaign.
We certify to all our customers: What plays on the radio, appears here!
Click on the banner and call one of our consultants to prepare a diagnosis for your campaign!