Competitor Analysis

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Each of your competitors is a market player that operates in the same field/segment as you. You need to determine which of them is the leader and which is the outsider. What methods do they use? Track competitors in other countries as well.

What do you need to study for this? Absolutely india mobile phone numbers database everything. Open your competitors' website, analyze their social networks, consider what advertising campaigns they conduct, how the audience reacts to their posts. The next step is to analyze their product promotion methods.

At this stage, you will already understand what the market looks like, how much you can earn, how to expand your product range, where and how to advertise, what marketing techniques can help you, and which, on the contrary, will not work. This analysis will tell you what really working tools there are.

Development and promotion of a unique selling proposition (USP)
This step is one of the most important. It is necessary to determine how the product will be positioned, what its competitive advantage will be, what is the difference from competitors.

How to structure the work at this stage? Collect all the information received earlier and pass it on to the marketer, then involve a copywriter and competently, succinctly and clearly compose your service proposal. This stage will help the client form a real idea of ​​your work.

This is one of the most important steps. Based on the research conducted, it is necessary to determine the company's positioning: how it differs from competitors, what advantages it and its products have. And it is also necessary to formulate unique selling propositions for customers.

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Marketing strategy
Now you can start building a marketing strategy that will allow you to achieve your final goals step by step.

Remember to choose different channels for disseminating information. It is important that each goal is covered by specific channels and methods for achieving it.

Without a strategy, the path is unclear and all actions will be chaotic. At the analysis stage, you will understand what worked and what did not. By adjusting certain steps, you can significantly improve the result as you develop.