Adidas SWOT Threats - Adidas SWOT Analysis

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Production of sports articles
Although Adidas and its rivals are known for their sportswear collections, diversifying into the production of other sporting goods could be a wise move for the company. Sports enthusiasts have a high demand for sports equipment such as basketball hoops, tennis rackets, golf clubs, and soccer balls. Adidas would have a competitive advantage if it could produce and market these goods before its rivals. This also allows Adidas to diversify its revenue streams and expand its product line. As such, it would be more resilient to economic downturns or changes in consumer tastes. Additionally, sporting goods typically have higher profit margins than sportswear, which could boost the company's bottom line.

Threats

Here are some of the threats Adidas faces:

Competition
Adidas faces stiff competition. The sportswear market is fiercely competitive and well-known hong kong phone number data companies such as Nike, Puma, Under Armour and Reebok are not taking it easy with Adidas. Adidas finds it difficult to find distinctive items in the market due to the similar products of these brands and the potential overlap in market value. In addition to these well-known brands, Adidas also faces competition from small and medium-sized companies that can now compete due to technological advancements and globalization. Adidas must constantly develop its products and marketing approaches to stay ahead of the competition. If it does not, it risks losing market share and lower profits.