Telemarketing for Financial Services: Best Practices

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Images should reinforce your message rather than convey another angle. Video is another useful element that you can integrate. Also read: Product Positioning: Understanding it and How to Determine It Correctly Characteristics of a Unique Value Proposition Ideally, a unique value proposition will be as varied as the product it represents. However, well-crafted ones have some aspects in common.Here are some characteristics of a compelling unique value proposition:Visual appealThe page on which your unique value proposition appears should be eye-catching and eye-catching.Visual appeal plays a big role when someone sits in front of it. screen with the mouse hovering over several options, wondering what to click.


Simplicity A unique value proposition should be easy afghanistan phone number library to access, so keep verbiage simple and uncluttered by technical jargon. The text should be scannable—short and easy to read. However, it should also provide solid information in easy-to-digest nuggets. A bulleted list is a useful format for this. Clear definition of purpose Explain what your company does. Customers need to understand exactly what they can get from your company. This is what your product is like, what it does, and how it will help customers. Describe your product or service concisely and clearly. A clear competitive advantage statement Without mentioning anything else, a unique value proposition should explain why you are a better choice than competitors, and what you offer is different and better.


You may offer a product of higher quality or better value for money than competitors. Or, you may offer an aspirational product, something that is popular and people want to own because it conveys a level of status. Or you may offer a product that is useful for a specific group — for example, mathematics tutoring material for middle school students. Also read: Competitive Advantage: Definition, Function, Strategy, Analysis and Measuring Tools A clear statement about how to solve customer problems. Unique value proposition will define the problem for customers and show that they can solve it.Customers are looking for products because they are trying to fix a problem.Someone whose finances are disorganized might be looking for an app or program to make managing their finances easier.