Why is email deliverability important?

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Email is a fundamental communication tool for businesses, so successful delivery is vital.

Here's why:

Reputation : Consistent delivery to the primary inbox builds trust. Spammy emails damage your brand image.
RETURN ON INVESTMENT : Effective deliverability ensures that time and resources invested in email campaigns are not wasted.
Engagement : Deliverability influences how customers engage with newsletters or announcements.
Regulations : In some regions, failure to comply with email regulations may result in penalties.
Competitiveness : Superior delivery capability can provide a competitive advantage in saturated markets.
In essence, email deliverability is not just technical; it is fundamental to a company's communication strategy, as it influences the success of campaigns and customer trust.

How to establish effective email deliverability?
Establishing strong email deliverability involves strategic steps to ensure your emails get through vp engineering email list filters and into the intended inboxes.

Here is a detailed guide:


Acquire a domain:
Using a domain similar to your primary domain can help you separate different types of email communications and reduce the risk of tarnishing your primary domain's reputation.

Expert advice

Many domain services offer the option to purchase new domains. You can stick with your current provider or explore alternatives like GoDaddy, Google Domains, or Namecheap.

To improve user experience, consider pointing these new domains to your main site so visitors can verify their existence. For reference, GoDaddy, Google Domains, and Namecheap all have specific guidelines for this.

Remember: The ultimate goal is to reassure your potential customer , so if your primary domain is [email protected] , you can use a domain similar to [email protected] for outreach campaigns. Try to be original with something related to your target audience.

Linking your domain to your email provider (ESP):
Your ESP (email service provider) acts as a bridge between your email campaigns and your recipients. Linking your domain ensures that emails are sent from a reputable source.

We all know that the two main providers are Google Workspace and Office 365 (Outlook Exchange) . After purchasing the domain, follow the provider's instructions to link it.

Please note that domain joining may take up to 72 hours.