What benefits can you get from ABM software?

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ABM software provides you with many advantages:

Reduce your lead acquisition costs: With ABM, you'll focus on smaller but more precise lead segments, allowing you to reduce costs in exchange for the same - or better - conversion rate.
Save your sales team time: ABM software will structure your acquisition processes effectively, so you will no longer waste time with ineffective actions.
Increase your conversion rate : Smaller segments + more leads generated = better conversion rate.
Increase the number of leads generated : After all, this is the goal of ABM software.
Gain scalability : By structuring your sales and marketing team and processes, automating manual tasks, and offering integrations with other sales tools, ABM software will be the cornerstone of your growth.
What are the main features of ABM software?
Account-based marketing is a very complex B2B process that requires a precise methodology to work properly.

If you take a look at the market offering in 2023, you will see that there are many vp manufacturing production email list different tools that claim to do ABM, although they do offer many options.

At LaGrowthMachine, we think it’s important to take a step back at this point and remember the basics: since ABM is the process of generating more leads by focusing on accounts, what features do I need to achieve this goal?

In our opinion, to run a successful ABM software strategy , you need to follow these steps:

Improve your segmentation methodology;
Improve your segmentation at the company level;
Get individual leads from companies;
Extract data from leads;
Get in touch with your leads.

There are many account-based filters available in Sales Navigator
According to this, ABM tools should have at least the following features:

Access to a very extensive database of B2B accounts;
Precise segmentation and targeting filters;
Import/export function;
Data enrichment ;
Scope function.
Let’s take a look at each of these features and explain how ABM software can – and should – help you with these specific processes.