Storyboard. What it is and its application in digital marketing

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ayeshshiddika11
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Storyboard. What it is and its application in digital marketing

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Visual content is becoming increasingly important in business communication. But to create a video for your business, whether it is an explanatory video of a service or product, a commercial video for the brand or a microtutorial for the use of a SaaS, planning the video is essential, so creating a storyboard will be a more than interesting option.

According to wyzowl statistical studies , 86% of companies are already using video as a marketing tool , reflecting the increasing importance of videos in digital marketing strategies.

But just because more companies how to get philippines number for whatsapp are using it doesn't mean that all of them are doing it right. That's why in this article we want to discuss the importance of storyboarding in video creation.



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What is a storyboard?
A storyboard is a graphic representation of how your video should unfold, scene by scene.

It can be divided by illustrations or images, plus the text that will represent each of the shots, with annotations in each of them about what happens in that scene and what is said in the script during the shot.


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How storyboarding helps us
A storyboard can help you throughout the entire video creation process . It helps you know what shots you need to create before you start filming, so you can better convey what you want your video to be, and start getting feedback before you even start shooting.

You don't have to be an artist or designer to make a storyboard. The goal is to visually capture what the video will be like, without the need for the images used to be of great artistic quality. Think of it as a kind of comic book, which represents what the future video will be like.



Advantages of creating a storyboard
Let's outline some of the advantages you'll gain if you decide to create a storyboard.

Share your vision before creating the video
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