Developing a sustainable and scalable outbound sales process requires a good methodology.
That's what we're going to show you now.
If you follow all the steps below one by one, you will have an outbound process that will boost your sales.
Step 1: Define your needs
The first step is to sit down with your sales and marketing teams and define your outbound sales process based on your sales goals.
Are you looking to generate more qualified B2B leads? Or are you looking for a way to increase the closing rate of your existing leads? Are you looking to decrease your customer acquisition cost?
Maybe you are looking for all of these at once.
You will need to go deeper into this step, trying to assess as accurately as possible your objectives administration directors email list as well as the appropriate KPIs, such as:
Number of new B2B leads to be generated per week/month;
The number of meetings per sales rep, per week/month;
The number of deals closed per week/month;
And so on.
Step 2: Manage your sales organization
Once you have defined your goals, it is time to create your sales organization to achieve those goals with your inside sales.
This means you'll need to assign the right roles to the right people and make sure everyone is on the same page regarding goals, process, and their responsibilities.
Building your sales organization will involve several tasks, including:
Recruit salespeople for your inside sales;
Train them in the sale of your product or service;
Create a sales pipeline and process;
Choosing the right sales tools for your business.
If you want to save time and increase your sales efforts, we advise you to opt for a sales automation tool like LaGrowthMachine .
This way, you can automate all your manual outbound sales tasks.
How to establish a foolproof outbound sales process?
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