Some website visitors, 30% of users to be precise , use such software to prevent pop-ups from appearing on their screens. Thus preventing you from converting them into sales, subscribers or leads. Not to mention that it costs you money whether you admit it or not.
The problem
Adblock is an extension/add-on that filters and blocks elements of pages, advertisements, and other content on the Internet. It is a tool commonly seen in the Google Chrome, Apple Safari, Mozilla Firefox, Opera, and Microsoft Edge web browsers.
Source: Scoopbyte
Source: scoop
It is generally used to prevent visitors from kuwait phone number search such elements while browsing online.
However, website owners and entrepreneurs use some ads, including pop-ups, to boost engagement and conversions. Most of them include promotional content and information that often adds value to the brand and customers.
They are essential to help you generate more revenue for your website, especially if ads are your only source of income. If your sponsors see that their ads are not performing well, they may withdraw, which affects your business.
If you don't address the problem, sooner or later you will feel the negative impact through decreased revenue and website performance.
The Solution
The good news is that you can bypass these ad blocking tools!
Poptin recently launched its new Adblock detection targeting rule that helps you reach and engage with those Adblock users. This is to ensure that clients get the best results when using our suite of lead generation tools.
The Adblock Detection feature allows you to show your pop-ups only to Adblock users. This is very useful for creating targeted campaigns for them. It was tested with major adblockers like Adblock, Adblock Plus, uBlock, and many more.
It's important to note that Poptin is generally not affected by Adblock. Unless you're creating a message targeted at Adblock users, your popups will still be automatically displayed to all website visitors.
Benefits of using the new Adblock detection feature
Protect your potential sales. Ad blockers impact conversions and sales. This new feature gives you the power to rescue your revenue, retain your sponsors, and increase your income.
Your message will get through. You don't have to be afraid if it doesn't reach the desired audience. AdBlock's detection targeting feature will help your message reach Adblock users so that you don't remove them from your list of leads and potential customers.
You can take care of your site's sponsors. Ads play an important role in maintaining and improving the quality of your website. Especially if you are a publisher, your main source of income comes from ads. Reaching Adblock users through AdBlock detection targeting is the best way to convert them into real visitors who contribute to the site.
How to use the Adblock detection targeting rule
Log in to your Poptin account. If you don't have one, sign up now with Poptin for FREE .
In the Poptin dashboard, choose the popup you want to edit. Click the Pencil icon on the right side. Click the "Edit display rules" .
adblock detection
Note: If this is your first time creating a popup with Poptin, you can always create one from scratch or use any of the ready-made customizable templates.
3. Scroll down to Targeting Rules. Find Adblock Detection and turn it on . You'll see it in the summary.
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4. Click Publish.
And that's it! You will now be able to show your popup to Adblock users.
Common use cases for Adblock detection targeting
Encourage Adblock users to disable AdBlock
You can create a popup that encourages users to disable their Adblocks so they can receive updates and notifications from you.
According to studies, 77% of visitors won't mind disabling their Adblocks if you ask them humbly, more so if there's an exclusive gift in return. This also helps you recover lost ad revenue and even increase conversions.