How much are people willing to spend? Holiday budgets vary from country to country, but shoppers around the world are willing to invest in creating memorable celebrations. In November, NRF forecast that holiday spending is expected to reach record levels during November and December and grow between and totaling $1 billion to $1 billion. Knowing the purchasing power of your audience can help you craft specific offers that align with their purchasing behavior: of American consumers plan to spend up to $ on holiday gifts, and some are willing to spend around $ on decorations; In Canada, consumers spent an average of C$ on gifts, C$ on decorations and C$ on food in ; Even though time with family is valued more than gifts in Scandinavia, people still spend dollars on holidays, including dollars on gifts.
Most Popular Gift Categories The Christmas australia telegram database gifts consumers are looking for reveal their holiday priorities and preferences. Highlighting popular product categories in your email campaigns can help you stand out and resonate with your target audience: the most desired gifts in are: clothing (), gift cards (), toys (), books , video games and other media () and food/candy (); More than of Australians opted for clothing, shoes and accessories as gifts, while around planned to purchase gift cards.
The top gifts consumers expect to give in (Source: NRF) Where do shoppers find gift inspiration? Knowing where consumers go for gift ideas can help brands position themselves effectively during the holiday season. While online searches dominate, social media and personal connections also play an important role, especially among younger shoppers this holiday season: 100 of shoppers use online search to find gift inspiration, which makes the Internet the main source; rely on friends and family for ideas; look for inspiration in the store; check wish lists; among younger shoppers ages Christmas Email Marketing Campaign Expectations: Stripo Research Stripo also conducted our own survey.