And that is exactly what they have done

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But it also leads to a slightly predictable result: people would lack being able to live in the movement. Going out to exercise, socialize and move! So, eventually, the demand would blow through the roof. Now, Zuckerberg Inc. has to do what they do best when they have competition: copy them. And that behavior can teach us a lot about the main topic of this article. But first, let’s rewind a bit to understand how TikTok carved its way to the top: TikTok over the years among marketers and brands What most people don’t know is that TikTok’s original name is Douyin, created in China, back in 2016.


TikTok only became famous after the Chinese company acquired another social download free usa email database media service in 2018, Musical.ly, and launched it as the “international” version of Douyin. TikTok has been growing ever since, surpassing 2 billion mobile downloads worldwide in 2020. Bloomberg says that the “video app is on track to triple revenue this year to $12 billion dollars”, corresponding to 3.5% of the gross advertisement net revenue. What’s the strategy behind it? Alright! There’s no way a company reaches these indicators that fast without an aggressive and cutting-edge strategy behind it.



Starting with the user demographics, TikTok attracted over 386.6 million users from ages 18 to 24. These users also perceive ads on TikTok differently, since it looks more like entertainment than a regular propaganda campaign. And that is the turning factor for so much success and popularity: The Content! TikTok (paid ad and organically) is all about content There’s no way around it: if you’re not delivering originality and being entertaining, you will not hit your real goal.