55 Calculate profits Profit out of leads: US$ 0 5 ways Leadfeeder drives uk b2b email database profits Now, you've got those cold/hard/amazing numbers. But what other ways can Leadfeeder drive profits? Leadfeeder for Sales Leadfeeder for Sales Learn how Leadfeeder fills your pipeline with sales prospects DOWNLOAD Increase website leads Salesforces' B2B Sales Benchmarks: Lead to Opportunity Conversion Rate study found the average B2B sales conversion rate is 13 percent from lead to opportunity and 6 percent from opportunity to deal.
This means the average conversion rate from lead to deal is around 0.78 percent. For every 130 “raw leads” your salespeople get, just one becomes a deal. As you can see in the graph below, conversion rates vary across channels, but 0.78 percent is the average. Lead to deal conversion rate For website leads, the conversion rate is higher, at 31.3 percent from lead to opportunity and 5% from opportunity to deal.