Analyze SEMrush Pages Report
I would then check the traffic and conversions these pages acquired, using Google Analytics. After selecting “Behavior” > “Site Content” > “Landing Pages”, I would set the segment to “Organic Traffic” and select list of phone numbers in india a comparison between two date ranges that would allow me to check the trend of the page traffic before and after the content “expired” .
If it is worth safeguarding the positioning and authority acquired over time by the page, I would suggest redirecting it towards the most similar and relevant content possible.
The 301 redirect, in fact, is a permanent redirect that transfers 90% - 99% of link juice to the destination page.
This choice would also allow for continuity in the user's navigation and to safeguard the crawl budget. But be careful! It is necessary to transfer the user to a page that is truly useful and relevant. Otherwise, the risk you run, according to John Mueller, is that the redirect will be ignored and treated as a soft 404:
If you can't find a valid alternative for the redirect, and it's not worth keeping the content on the site, it's always better to keep a 404, or even better, change the status to 410.
Another case where I probably wouldn't add a 301 redirect is if your site has a high turnover of products that are regularly replaced by new versions. Adding a redirect for each new version of the product would quickly cause a series of redirect chains and very long loading times . In an ideal world, this would be handled when the site is published, reducing the chances of having to change the address when a new product becomes available.