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Common mistakes companies make on social media
Some of the most common mistakes companies make on social media include:
Using very formal language
Formal language separates you from your audience. Social media serves, among many other things, to keep you close to your audience and your public. For this reason, it is canada whatsapp number list counterproductive to use formal language. There are other platforms for this, such as email. Opt for a friendly and approachable language!
Badly optimized profile
Your profile must be well-maintained and well-optimised. It is your showcase, the way your target audience gets to know you. We still see many companies that do not take care of their profile photos, cover photos, the quality of the content they share… Keep in mind that the audience often goes to social networks to check all the institutional information about the company, so take care of it in detail to avoid giving a bad image.
Thinking it's free
Many companies think that social media is free. This is just a popular misconception. The only thing that is free on social media is signing up. Any advertisement you want to make or promotion has a cost, just like any professional who implements a social media strategy will charge you for the service.
Not having a plan
Not having a plan, that is, not having a strategy to promote your personal brand, your products, services, etc., on social media is a serious mistake. Without a plan, nothing will work out. Think, why are you on social media? What image do you want to convey? What is your objective? Answer all these questions in your plan and create good timing.
Just focus on the sale
Don't just focus on selling your products or services. Your followers may get tired if your social media only focuses on sales. Try to combine sales with content that interests them, with posts about your company's philosophy, showing the day-to-day life of your employees.