In addition, the brand presents user reviews that inspire confidence in newcomers, philippine cellphone number code but also explains how learning is done through gamification and the benefits that will be achieved after doing so.
On the other hand, CodeCombat is one of the best examples of interactive landing pages because it has another resource: customization.
It is also geared towards teachers who want to bring interactive programming into the classroom. Moving on to the “ Courses ” page, the design is more geared towards gaming, which is where the coding journey begins. The design doesn’t lose momentum even within the platform, which is attractive and easy on the eyes.
As you can see, one of the star resources for creating interactive landing pages is gamification, which incorporates fun and a competitive element into a marketing strategy. In this way, the use of this type of technique manages to generate an emotional connection with the audience. Which, in the long term, translates into a loyal customer.
2.- CodeFights
CodeFights brings you another example of interactive landing pages that manage to generate conversions.
The brand helps programmers put their skills to use in an interactive game that challenges and provides rewards to those who excel.
atabase strategies
In addition, its design is intended to make the user click on the call to action. It plays with color psychology and opts for blue. It is a color that transmits confidence.
In fact, it is linked to loyalty and sincerity. But it is also related to intellectual movements. The ability to communicate, logic and coldness are also feelings related to this color.
Interactive landing pages are those that allow you to interact with the user in real time. In other words, it is a way to have a conversation with your audience. And it doesn't always have to be done through games.
Interactivity brings the dynamism and persuasive power of in-person interaction to a landing page, blog, email piece, ad, or anywhere else your audience might be.
That's why you need to learn how to create interactive content for any of the channels, starting with landing pages, which are the ones that are one step before conversion.
Keep in mind that an interactive landing page that is user-oriented and not product-oriented will achieve:
Improve your brand recognition.
Help you manage your clients.
Influence the decision-making of your potential target.
Create greater trust among users.
Boost engagement and your sales numbers.
But what can you do to create interactive landing pages? What elements or resources should you use?
A.- Ask and answer questions
interactive landing page questions
Understanding user intent is vital to designing your landing page. But once you figure out what brought those leads to your site, you can ask questions to create interactive strategies.
You should keep in mind that interactive landing pages don't necessarily have to rely on games to work. What matters is interacting with visitors, and for that you have more resources at your disposal.
For example, Interactive Strategies knows there's a lot of competition for web development work, especially on the agency side, so they ask, and answer, a common question on their landing page.