This is why I want to leave you with several of its formats below:
Post on the blog.
Carry out infographics.
Make eBooks.
Webinars and Podcasts.
Public relations.
Questionnaires.
Guest Postings.
Online Forums
Online videos.
Marketing in the comments.
Email Marketing.
Social media content.
Blogging strategies.
Inbound Marketing Methodology
Inbound Marketing is based on different phases, each of which is focused on placing the taiwan business email list content that your clients are looking for on the most relevant digital channels so that you can be there when they are deciding what they need.
From the start, you need to attract strangers to your website to convert them into visitors. Once they have agreed to read the information you are offering, give them something in return to get their email address.
This “payment” in exchange for their email comes in the form of content offers such as eBooks, White Papers, tip sheets, or any interesting and valuable information for your prospects.
This is done with the goal of staying in touch and being able to start creating a connection with them, understanding what their needs are and how your product can help them meet them.
“Attract, convert, close and delight: the 4 keys to #InboundMarketing.”
The Inbound Marketing Methodology is divided into three phases: Attract, Convert, Close and Delight. In the following image you can see what the process is like:
As you can see, at each stage you need to use one or more attraction techniques. Remember that just because someone is already a regular customer doesn't mean you should forget about them.
Companies that continue to delight their customers turn them into happy promoters of their products and services because they love it.
Below you will learn what you should do in each of the stages of Inbound Marketing :
1) Attract
To generate traffic you must use different resources such as Content Marketing, SEO techniques, Social Networks, PPC, etc. It is important that you do it according to a strategic plan so that you get good results.
2) Convert
At this point you must apply all the necessary techniques in order to convert traffic (visitors) into a database so that your Inbound actions are effective. Landing pages, calls to action and forms can be very useful.
3) Close
Once you have your database, you must manage the records, integrate them with a CRM or with automation and lead nurturing tools . In this way, an automated flow of content is created that is adapted to the user's purchasing cycle; related to Lead Scoring , which determines the right moment to convert them into a customer.