Literally don’t do anything until you have that story and you have brand guidelines. I don’t care french email address list if they’re formal or informal. Write them down. Type them up. It doesn’t matter. You need some kind of structure to make sure that everything that you’re producing is supporting that story and that guideline. What that means is that you have a mission. You have a vision. You have your core values. You have what your personality is. Are you quirky? Are you serious? Are you technical? Are you funny? What’s your personality and then how do you convey that through your voice? Then, who are your target personas? Who do you want listening to you or buying from you or visiting you or engaging with you? Then, of course, you can add the logo and the color palette and the image and all of that other stuff.
But that’s not needed. But at the very least, you need those brand guidelines because if you’re going to be producing content, especially at scale it needs to tie into one of your foundational pillars that make you up, or that make your company up. TaQuanyia: That really is impactful. You know the tips that you’re providing because, again you’ve stressed it over and over to really humanize your brand and to really make it relatable to who you are and that again creates that consistency, that clear brand message.