At this point, we can also see what the main indian email database use is that users give to this social network, this is important since we can see if our business model is appropriate to what users are looking for in this social network.
Brand in USA:
Social Media SEO - Pinterest Brand in USA
Brand in Spain:
SEO on social networks - Pinterest brand in Spain
SEO Strategy
The first thing we want to mention is that, as we can see, not everyone is born a multinational, growth was slow but at a good pace.
Please note that it was fed from all content and URLs.
It is important to understand that one of the biggest complexities of this domain in SEO is that, just as SEO for photographers relies mainly on images, as it does not contain text, the descriptions, links and number of URLs are a key part of the SEO strategy.
Unlike other social networks, it has great keyword positioning with combined terms such as "photo + keyword", "patterns + keyword" or "drawing + keyword" or its niches such as "nail designs", "bags" or "dresses".
A curiosity
One of the main curiosities of this social network is that they have made the decision to work with domains specific to their countries.
The truth is that we do not see it as a good decision at a strategic level, but it is true that in this way it will have a greater capacity for analysis.
In the following example we can see how the ".com" domain disappears in favor of the domain of each country:
Honestly, we see this as a technical error, since if we analyze their URL system we can see that if they wanted to do a good segmentation, they could have used the Twitter strategy and used the brands in their URL strategy.
This way, it would not be necessary to divide the domain by locations.
Remember that using different domains divides the authority of the main domain. It is true that the strategy will work for a few months, but it is a matter of time before the 301s stop passing authority from the main domain.
Another point that draws a lot of attention is that either Google indexes it in an excessive way or it is receiving attacks (Who could it be?) from third parties.