Enrich your keyword lists, both SEO and PPC

[arafatenzo]

As we all already know, the customer journey is not linear and is increasingly complex, so for me it is essential to have a synergy between multiple channels. The simultaneous action between SEO and PCC is often the most important, because it allows me to intertwine the data that outline the search intent, the context and the position in the conversion thailand number for whatsapp funnel. In recent years I have almost completely abandoned the analysis of the keys, first on the SEO side because Google took away the possibility of controlling the keywords from organic traffic, then with Google Ads, increasingly stronger with automation and Machine Learning (since 2013 in Adwords we can implement dynamic search campaigns without choosing the keywords). The new key is the segment. With Google Analytics I usually sift through the SEO traffic to create audience segments to use in Google Ads campaigns.


For example, I can use the SEO traffic of the blog to create audience segments on which to develop vertical campaigns. But there is more. Having a SEO-optimized site is a fundamental prerequisite for using the entire arsenal that Google Ads makes available. Without an optimized site I am forced to choose only a few weapons. An example? Dynamic Search Network Ads Campaigns.

In fact, DSA ads are generated automatically, based on the contents of the landing page and without adding keywords. A site that has indexing problems can never get the most out of dynamic campaigns. I can certainly say that thanks to the synergy between SEO and PPC, the ROI is not the result of a simple sum, but is the consequence of an action whose effectiveness is enhanced."]

Finally, dive into competitive research . Inside SEMrush’s Keyword Gap , you can see the keywords each of your competitors are using for their SEO and PPC campaigns.




Determine which organic keywords your rivals are using and see how these keywords are benefiting both you and them (if at all).


organic keyword comparison with competitors

Try SEMrush free for 7 days

Conquer the SERPs!

Go →
ADS illustration
With SEMrush, in addition to organic search, you can research the keywords your rivals are using for paid search, so you can evaluate whether or not to add these keywords to your campaigns and, if so, know what to expect or how much you should be willing to pay.