Expand your discovery channels: Build a th israel email list oughtful presence across platforms to amplify authority and attract qualified audiences. More from Irina Maltseva What to do after you've exhausted your high-intent keyword list 15. We must think like documentary makers, not content marketers Dozie Anyaegbunam sees a trend where content marketers think like documentary makers Dozie Anyaegbunam — Senior Editor at Black & White Zebra Prediction: In 2025, successful marketers will shift from content creators to story finders, focusing on uncovering and sharing the unique stories their brands are best equipped to tell.

Why it’s important: As AI-generated content floods the internet, standing out does not require more content. Instead, marketers must embrace curation, storytelling, and audience engagement to rise above the noise. Thinking like documentary makers rather than traditional