So, in an increasingly connected world, but with users increasingly attentive to their privacy, also with the support of ad hoc regulations and all the adjustments by Meta, Google and others, it has become essential for companies to search for new strategies that help them in online and offline loyalty. This is where tools such as loyalty programs and prize competitions come in , as long as they are designed with an omnichannel perspective and to offer an experience that is as personalized as possible with continuous involvement .
Hence one of the greatest advantages of progress marketing: the malaysia phone number example possibility of re-elaborating the time, perfecting the communication strategy and thus increasing its effectiveness.
How to do progress marketing
The first rule for progress marketing is to work on the entire client base. This means that you should not implement your strategy only on those who consume the most, because customer loyalty starts first and foremost from the bottom.
To give a concrete example, we could assume that a person living alone uses one bottle of laundry detergent every two months, while a family of four buys two bottles per month.
Does it make sense to cut the first target out of the loyalty strategy?