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So, the next lead generation channel, which, surprisingly, shows good results, is B2B platforms.
B2B platforms: an effective lead generation channel
What platforms are of interest to the B2B segment:
directories . As a rule, such sources take the TOP of search results and have high traffic;
catalogs - Internet resources similar to reference books and having extended functionality, for example, you can download product catalogs, send a feedback form, and more;
portals - thematic Internet portals that post news, articles,belgium telegram data catalogs and forums for the business community;
bulletin boards . The sites usually have directories of organizations and are intended for free placement of ads in a category;
B2B marketplaces are online stores of suppliers where buyers purchase business products: rolled metal, complex equipment, building materials, etc.
With their help you can:
attract additional traffic . Create an online store or a bulletin board on already popular sites with minimal effort;
create an additional point of contact for the complex B2B market with a long transaction cycle along the decision-making path;
immerse yourself in the market . Improve the reputation of the company and brand, take advantage of the opportunity to communicate with customers and competitors on a single platform, open a new supplier base to develop your own product;
monopolize search results .
These include general company headings tied to activities and geography.
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