What you need to consider before implementation

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Result: decrease in cost per lead. Possibly increase in their quantity


Similar to the previous hypothesis: you can't act blindly, so as not to accidentally cut off part of the audience. Otherwise, the cost of conversion will increase and their number will decrease.

Addressing the target audience in the ad text
If you have a narrow target audience and the resources of canada telegram dataMetrika and Direct are not enough, you can contact potential clients directly - in the text of the ad. For example, we will specify: "offer for entrepreneurs".

Result: decreased CTR, increased cost per click, but increased conversion to application and decreased cost per lead.

What you need to consider before implementation:

Be prepared for a decrease in CTR and an increase in the cost per click. But at the same time, the traffic to the site will be targeted. The reach may also decrease, and the algorithm will have a harder time learning.