Where to place contextual advertising? Placement report

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6 Simple Steps: Contextual Advertising Optimization That Will Increase Your Business Profitability
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1. The basis of contextual advertising is the visual presentation of ads
Analyzing search results for advertisements is the easiest way to understand where you are losing to competitors. Thus, during the analysis of the client's contextual advertising, it became clear that a number of advertisements required improvement. To improve the effectiveness of contextual advertising advertisements, we did the following:
1. Added quick links.
2. Indicated product prices.
3. Added images.
4. Indicated information about the warranty and delivery.

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2. Keyword analysis
To carry out these works, we downloaded data on keywords and conducted an analysis on achieving goals on the site. This allowed us to identify the most converting words. The analysis showed that when searching for products, the most effective words are those containing a mention of the brand of the manufacturer. But when searching for services, the brand no longer mattered, and orders most often came from words directly related to the type of service provided.

This data allowed us to turn off words with zero conversion rate and not spend the advertising budget on them. We used the freed up money to raise rates for the most convertible words and increase the flow of targeted traffic to the site.


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At the next stage of work, we conducted an analysis of albania consumer email list thematic platforms for placing contextual advertising. As a result of filtering by conversions, more than 1,700 (!) ineffective platforms were identified, which accounted for about 15% of the budget.

The advertising campaign had been running for 7 months already, and all this time almost 15% of all money was spent ineffectively (it should be noted that with large budgets this figure becomes not so insignificant). Thanks to analytics, we managed to save these funds and reduce the costs of contextual advertising, increasing its effectiveness.