However, an analysis of the call center database showed that the conversion from a call to a real client had dropped. Wh

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Anti-cases: the work of operators and telephony, which nullifies the results of Internet marketing Anti-case 1. How call centers “drain” advertising budgets
For one of our clients (a premium clinic) we:

reduced the cost of a call by 5 times;
maintained the number of calls from Internet channels at the pre-crisis level while reducing the budget by 1.5 times;
increased the number of appointments by 27%.
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The fact is that the results of Internet marketing were ruined by the algeria consumer email list unscrupulous work of the call center. The problem was solved by hiring new personnel and revising the rules of communication with clients.

Advice: track the customer's path, work with conversation records, evaluate the work of the call center operator up to sales, since the cost of the call is not the final indicator of the effectiveness of Internet marketing. By the way, about effective Internet marketing.