Issues of expert material

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Iryna Kravchuk , SMM specialist in the Employer Brand team of Uklon, an expert in social media promotion for over 6 years, told how to use expert content on social networks to promote the IT company's brand.

From the editorial team. Proven tips and the most interesting cases – collected for you in one place! Subscribe to our Telegram channel and receive a new portion of knowledge and advice every week!


At Uklon, an online car-hailing service, 500+ experts involved in creating expert materials worked on solving a number of tasks. Among them were increasing the company's visibility as an employer, establishing effective interaction with the target audience, establishing our community, and forming a community around the company. The main direction for promotion was to convey the technological capabilities of our product, reveal the essence of the Uklon application, and highlight the key importance of our experts and team.