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Building letters
Template requirements

In the next case, the company asked us to create an email that would match their style. Our agency completed this task, and this is what came out as a result.

Agency results



The company was in a panic, since “Welcome” (greeting letters) usually brought 50-70% of austria rcs data letter openings, at best. They asked themselves: “What about us? Oh! What to do? Where to run?” . But it turned out that among their entire base, 20,000 people were active. These were those who read, went to the site. On average, they made 75 purchases. Most of them were repeat purchases, since we worked with those who had already bought something. The average check was two products or half of an expensive product. So, at the start, we can make, attract, and implement the first triggers (they are already implemented at this stage), and this is enough for now for testing and checking that everything is working correctly.

First purchase incentive
At the next stage, it is important to encourage consumers to take active actions. If a person has already left their email, but does not take any action, the task is to attract them back. This can be an incentive, some kind of encouragement or a simple appeal to them so that they return and want to purchase all the products offered.