TikTok: Types of Advertising and Ads
Posted: Sun Jan 26, 2025 9:02 am
We recently talked to you about all the possibilities offered by TikTok , the trendy social network, and this time we want to focus on the different ways to advertise on it. Because brands are already aware of the tremendous potential that the Chinese social network has and are beginning to exploit it to turn it into a new business avenue. We are going to teach you how to do digital marketing and advertising on TikTok , whose videos are tremendously addictive for an audience that is very receptive to this type of content. Keep reading, because we are going to tell you everything below these lines.
Identify your audience on TikTok
First of all, it is highly recommended that you properly bosnia and herzegovina number dataset the target audience of your online store . It is not the same if your business is youth fashion, in which case it would be appropriate to use TikTok to advertise; than if your business is fashion for older people, whose approach to this social network is really limited. If our case is the first, it is clear that we can continue to advance in our relationship with marketing and advertising through TikTok. However, it is important to be clear that older people are increasingly entering into the use of social networks, so it is not advisable to rule out its use completely if that is our target audience.
Advertising through ads
Like other social networks, TikTok also offers the possibility of creating ads aimed at an audience previously segmented by age, sex and location . These are video ads and are offered in the CPC (Cost per click), CPM (cost per thousand impressions) and CPV (cost per view, which must be a minimum of six seconds) modes. Although there is no minimum spending requirement, it is advisable to take it into consideration and make an investment according to our possibilities.
Branded ads
This type of ad has a much higher cost, as it has a much more direct impact. The ad appears directly when the user accesses the social network , which makes the message reach immediately. This type of ad has a limited use of once a day , but it is very useful when what you want to convey is an important message for your online store, whether it is news or a really attractive offer.
Hashtag challenge
In this case, it is not an investment in advertising or marketing on TikTok, but rather an interesting initiative to promote your brand and encourage user interaction with it. It is about proposing an interesting action, linked to an attractive hashtag for users to participate. During the confinement caused by COVID-19, we have seen many challenges being carried out to encourage user participation. It is time to rack your brains and try to do something that will be attractive to your followers on this social network.
Identify your audience on TikTok
First of all, it is highly recommended that you properly bosnia and herzegovina number dataset the target audience of your online store . It is not the same if your business is youth fashion, in which case it would be appropriate to use TikTok to advertise; than if your business is fashion for older people, whose approach to this social network is really limited. If our case is the first, it is clear that we can continue to advance in our relationship with marketing and advertising through TikTok. However, it is important to be clear that older people are increasingly entering into the use of social networks, so it is not advisable to rule out its use completely if that is our target audience.
Advertising through ads
Like other social networks, TikTok also offers the possibility of creating ads aimed at an audience previously segmented by age, sex and location . These are video ads and are offered in the CPC (Cost per click), CPM (cost per thousand impressions) and CPV (cost per view, which must be a minimum of six seconds) modes. Although there is no minimum spending requirement, it is advisable to take it into consideration and make an investment according to our possibilities.
Branded ads
This type of ad has a much higher cost, as it has a much more direct impact. The ad appears directly when the user accesses the social network , which makes the message reach immediately. This type of ad has a limited use of once a day , but it is very useful when what you want to convey is an important message for your online store, whether it is news or a really attractive offer.
Hashtag challenge
In this case, it is not an investment in advertising or marketing on TikTok, but rather an interesting initiative to promote your brand and encourage user interaction with it. It is about proposing an interesting action, linked to an attractive hashtag for users to participate. During the confinement caused by COVID-19, we have seen many challenges being carried out to encourage user participation. It is time to rack your brains and try to do something that will be attractive to your followers on this social network.