This is part of Big Ass Fans' USP
Posted: Sun Jan 26, 2025 9:18 am
Big Ass Fans doesn't just have great marketing — their numbers have literally tripled since the name change. And it's not some mind-blowing product. It's just an industrial fan.
But Big Ass Fans gave their product a personality that instantly grabbed attention and skyrocketed the effectiveness of their advertising. Their mascot, Fanny the Donkey, made the company a consistently recognizable brand.
More importantly, the company had a compelling selling point beyond the donkey.
Creativity and personality mean nothing if people don't trust your brand. Boost your site's trust with this free guide to trust triggers - learn how to implement and use triggers to improve your site's metrics.
Let's say you have a warehouse with a standard fan that moves australia consumer email list 280 cubic feet of air per minute. The fan costs 5.6 cents per hour to run.
But let's say you need to move 3,500 cubic feet per minute—almost 13 times as much. Using 13 standard fans would cost you 75 cents per hour, and your electric company would bill you $18 per day.
But using just one giant fan from Big Ass Fans would move the same amount of air for just $0.88 per day. Not a bad deal, huh?
Let's see how much of a difference that makes over the long term:
297-3.jpg
. It doesn't just bait you into buying their product - it makes it sound like a good investment. Now the question is: can your warehouse afford NOT to install a Big Ass Fan?
Want to dominate your market? Take your USP, add some well-reasoned chutzpah, and unleash it on the world.
But Big Ass Fans gave their product a personality that instantly grabbed attention and skyrocketed the effectiveness of their advertising. Their mascot, Fanny the Donkey, made the company a consistently recognizable brand.
More importantly, the company had a compelling selling point beyond the donkey.
Creativity and personality mean nothing if people don't trust your brand. Boost your site's trust with this free guide to trust triggers - learn how to implement and use triggers to improve your site's metrics.
Let's say you have a warehouse with a standard fan that moves australia consumer email list 280 cubic feet of air per minute. The fan costs 5.6 cents per hour to run.
But let's say you need to move 3,500 cubic feet per minute—almost 13 times as much. Using 13 standard fans would cost you 75 cents per hour, and your electric company would bill you $18 per day.
But using just one giant fan from Big Ass Fans would move the same amount of air for just $0.88 per day. Not a bad deal, huh?
Let's see how much of a difference that makes over the long term:
297-3.jpg
. It doesn't just bait you into buying their product - it makes it sound like a good investment. Now the question is: can your warehouse afford NOT to install a Big Ass Fan?
Want to dominate your market? Take your USP, add some well-reasoned chutzpah, and unleash it on the world.