How to prevent an email from going to Spam

[shukla7789]

Increase your customers' deliverability.

One of the challenges of any email marketing strategy is to get as many potential customers as possible to receive and open your emails. Email marketing remains one of the most profitable tools for driving sales in your eCommerce.

When it comes to eCommerce, it is vital that online stores are able to build a personalized relationship with their customers. To achieve the ROI we aspire to, emails must be attractive to the customer, respond to their specific needs and always be sent to a segmented audience.

But our email marketing strategy will not be effective if the emails do not fulfill the purpose for which they were designed. This is where the importance of email deliverability lies . It does not china number dataset of simply sending an email using an email marketing platform, but rather making sure that it reaches its destination and can avoid any possible obstacles, such as going to the spam folder .

Importance of deliverability in your email marketing emails
According to Statista , more than 321 million emails were sent every day worldwide in 2021, numbers that are growing as the number of users increases. However, sending emails is not the same as deliverability, so any company that wants to sell online must be clear about this aspect.

Email deliverability means that emails designed in our email marketing tool reach their recipient.

Along the way, they may encounter a series of obstacles:

1. The email does not pass the recipient's spam filter
One of the first difficulties that an eCommerce business may encounter is that many emails end up in the recipient's spam filter. This may be because the recipient has expressly marked it as spam, or because the email program's algorithm has classified it as such according to a set of criteria, which may have to do with the text that appears in the Subject or in the email itself.

It is also possible that the sender's reputation is low, as they have been labeled as spam many times.

2. The email arrives to the customer, but he never opens it
Another potential problem with your email marketing strategy is that a high percentage of emails that reach the customer are never opened. An email that arrives in an inbox but is never opened is as if it had never been sent. The customer does not read our message, click on any links, or respond to the email.

3. There is no engagement in the recipient
Maybe an email can get past a customer’s spam filter. And the customer might even open the email. But there’s a new problem that can affect your email deliverability: the recipient doesn’t have any engagement with your brand, so they don’t respond to our CTA (Call-To-Action) or take any action on the email we sent them. They might even unsubscribe from our email list, delete the email, or mark it as spam, which shows a negative reaction to our message.