Grab Attention by Being Relevant
Posted: Sun Jan 26, 2025 9:57 am
Several years ago I worked with a company who regularly participated in industry trade shows. I observed them at one show and noticed that their sales reps simply talked about the products that people showed interest in.
Not surprisingly, their closing ratio was low because in most cases they gave information that was not relevant to that prospect’s situation.
After some training, they began asking people a few high-quality questions to determine the people who had problems, challenges, and were seriously interested in their products. The result, sales went up!
Here’s the bottom line. The more time you spend colombia telegram data talking about your product, the less inclined a prospect will want to continue that conversation. The more you focus your attention on their situation, their problems and demonstrating how you can help them improve their business, the more you differentiate yourself from the competition.
You only have few moments to connect with a prospect so keep it brief. Keep it focused. Keep it about them. And you will keep their attention.Is Coaching Worth The Investment?
Investing in a coach might seem scary or like it is too big of a risk without the promise of a reward. The fact is, investing in a coach is an investment in yourself. The return on your coaching investment is determined by the investment you make and the effort you put into your own success.
Hiring A Coach Might Seem Crazy
The first time I hired a coach, I felt crazy and I was afraid of what my friends and my husband would say. Sure enough, I got a lot of criticism for it. But no one knew what I needed in my business more than I did. I had to tune everyone out and trust my gut.
My first coaching investment was $10,000 for the year, and at the time, I was only netting $50,000 in my business. That was terrifying for me.
I quadrupled my net in that year. So the next year, I went bigger and invested $30,000 in a coach. Yes, that’s $2,500 a month. And again, I made more money not just from the coaching, but from also being surrounded by other business people more successful than myself to inspire and motivate me.
Not surprisingly, their closing ratio was low because in most cases they gave information that was not relevant to that prospect’s situation.
After some training, they began asking people a few high-quality questions to determine the people who had problems, challenges, and were seriously interested in their products. The result, sales went up!
Here’s the bottom line. The more time you spend colombia telegram data talking about your product, the less inclined a prospect will want to continue that conversation. The more you focus your attention on their situation, their problems and demonstrating how you can help them improve their business, the more you differentiate yourself from the competition.
You only have few moments to connect with a prospect so keep it brief. Keep it focused. Keep it about them. And you will keep their attention.Is Coaching Worth The Investment?
Investing in a coach might seem scary or like it is too big of a risk without the promise of a reward. The fact is, investing in a coach is an investment in yourself. The return on your coaching investment is determined by the investment you make and the effort you put into your own success.
Hiring A Coach Might Seem Crazy
The first time I hired a coach, I felt crazy and I was afraid of what my friends and my husband would say. Sure enough, I got a lot of criticism for it. But no one knew what I needed in my business more than I did. I had to tune everyone out and trust my gut.
My first coaching investment was $10,000 for the year, and at the time, I was only netting $50,000 in my business. That was terrifying for me.
I quadrupled my net in that year. So the next year, I went bigger and invested $30,000 in a coach. Yes, that’s $2,500 a month. And again, I made more money not just from the coaching, but from also being surrounded by other business people more successful than myself to inspire and motivate me.