What you need to consider before implementation

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Adjustment to the Metrics segment by those who achieved the goal
The tool is more suitable for those who have extensive statistics.
We use the "Metrics" segment to set up campaigns, not the goal, since more audience characteristics are available there than in "Direct". Thus, you will be able to assemble your own unique segment - at the intersection of important interests and use it for advertising campaigns, expand it with look-alike and target a new audience.

Result: decrease in cost per lead. Possibly increase in their quantity



Similar to the previous hypothesis: you can't belarus consumer email list act blindly, so as not to accidentally cut off part of the audience. Otherwise, the cost of conversion will increase and their number will decrease.

Addressing the target audience in the ad text
If you have a narrow target audience and the resources of Metrika and Direct are not enough, you can contact potential clients directly - in the text of the ad. For example, we will specify: "offer for entrepreneurs".

Result: decreased CTR, increased cost per click, but increased conversion to application and decreased cost per lead.