On the one hand, demand for pharmaceuticals remains high
Posted: Sun Jan 26, 2025 10:13 am
Cost reduction
But on the other hand, there are losses in foreign exchange earnings and sales. These losses were successfully compensated in 2023 due to price increases, and in some cases sales even increased significantly compared to 2021.
However, despite the availability of funds, pharmaceutical companies are not investing enough in advertising and promotion. This may be due to a lack of willingness to invest in digital indonesia rcs data channels due to the misconception that low budgets will bring significant results. Such companies may believe that by starting with small amounts, they will achieve success. However, this is a miscalculation of the investment, as significant amounts need to be invested to achieve significant results in digital marketing.
This leads to situations where companies, having invested little in digital marketing, do not see the expected result and claim that digital marketing does not work. This is one of the most common mistakes among market players entering this channel and misjudging the necessary level of investment required to achieve significant results.
Challenge #4. No investment
The fourth major challenge for pharmaceutical marketing is the unwillingness or fear of spending money during a war. This results in a near-absence of innovative formats and companies willing to invest in innovative formats and technologies for the pharmaceutical sector.
But on the other hand, there are losses in foreign exchange earnings and sales. These losses were successfully compensated in 2023 due to price increases, and in some cases sales even increased significantly compared to 2021.
However, despite the availability of funds, pharmaceutical companies are not investing enough in advertising and promotion. This may be due to a lack of willingness to invest in digital indonesia rcs data channels due to the misconception that low budgets will bring significant results. Such companies may believe that by starting with small amounts, they will achieve success. However, this is a miscalculation of the investment, as significant amounts need to be invested to achieve significant results in digital marketing.
This leads to situations where companies, having invested little in digital marketing, do not see the expected result and claim that digital marketing does not work. This is one of the most common mistakes among market players entering this channel and misjudging the necessary level of investment required to achieve significant results.
Challenge #4. No investment
The fourth major challenge for pharmaceutical marketing is the unwillingness or fear of spending money during a war. This results in a near-absence of innovative formats and companies willing to invest in innovative formats and technologies for the pharmaceutical sector.