What are leads? Everything you need to know about their role in digital marketing

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Companies may have different goals over the years, but there is one that never changes and that is to frequently acquire new clients.

Marketing managers, like those responsible for creating a business strategy, must focus their efforts on this aspect, in order to ensure that the company is sustainable over time.

Still don't know what leads are? Stay here and we'll explain the meaning of leads, delve deeper into this term, and you'll learn why they are so important for businesses in any industry and for digital marketing .

What is a lead ?
You're probably wondering, what does lead mean? In the field of inbound marketing, the term lead refers to those users who have provided their data to a business through a contact form. This is ecuador number dataset done in exchange for downloadable material or access to a course or webinar.

When a visitor arrives at the website and decides to leave their details, they become part of the company's database, thus becoming a potential client or lead.

From that moment on, marketing specialists must begin working on nurturing these leads to obtain the results sought by the brand.

An example of a lead in marketing would be a user who arrives at a landing page and fills out a form, or subscribes to a newsletter, or also leaves their details to receive more information about a product or service.

Another term you've probably heard is " prospect," but what does it mean ?

A prospect in marketing is a potential customer who:

Fit with the ideal client
You have all the means to purchase, that is, you have the money to make the transaction.
You are authorized to make purchasing decisions.
It differs from leads in that they are not necessarily ready or have the means to buy ; leads can simply leave their data because they wanted to subscribe to a newsletter, download something, or leave a comment on the website.

Although they are terms that seem very similar, they have their differences. In a few words, we can say that “Every prospect is first a lead , but not every lead becomes a prospect .”

An example of a prospect could be: A lead with whom you have already spoken on the phone, who responds to your emails, or someone who asks you about your products.

What types of leads exist?
Not all leads are the same, so each one must be treated differently , according to their needs. For example, a cold lead will never be the same as a hot one, so it is important to classify each one using two processes, lead scoring and lead nurturing. Let's get to know them!